Canalys’ latest research shows that global smartphone shipments fell by 13% to 269.8 million units in Q1 2023. The demand decline has started to flatten, although the contrast between Q1 2022 and Q1 2023 is still stark. Samsung reclaimed its pole position and shipped 60.3 million units, driven by a refreshed product portfolio. Apple came in second with 58.0 million shipments. It was the only top five vendor to grow year-on-year, which gave it a strong 21% market share. Xiaomi defended its number three position with 30.5 million shipments while OPPO and vivo completed the top five, shipping 26.6 million and 20.9 million units, respectively, securing 10% and 8% market share.
https://www.canalys.com/newsroom/worldwide-smartphone-market-Q1-2023
